Booze brown, Rape red and Grave green — the colors of domestic abuse
Raising awareness in conjunction with the International Day for the Elimination of Violence against Women (November 25), French women’s rights group Ni Putes Ni Soumises (NPNS – Neither Whores Nor Submissives) released these graphic ads designed by BETC.
The ads depict a close-up of bruises associated with sexual assault and rape, and in some cases — death from domestic abuse.
Creative director: Stéphane Xiberras
Art director: Francis De Ligt
Copywriter: David Soussan
Photographer: Eric Traore