Rita Ora’s Material Girl Campaign
UK pop star Rita Ora has unveiled a first look at her ad campaign for Madonna ‘s Material Girl fashion line, which will be available at Macy’s.
The 22-year-old Kosovar-Albanian beauty inked a $760,000 contract as the new face of the youthful brand, replacing model Georgia May Jagger .
“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Material Girl said in a statement. “On stage or off, in photos or in the street – she’s a magnet! This is what the Material Girl brand is all about.”
Rita Ora’s Material Girl Campaign
“To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments.” Rita exclaimed. “Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself… I don’t think Material girl follows trends…we make trends.”
Rita, who garnered the most number-one singles on the UK Singles Chart in 2012, is currently working on her untitled sophomore effort which will feature production by Dev Hynes .
This spring the singer debuted two Rankin -directed videos for “Facemelt,” a track from her 2012 debut, Ora .
Most recently, she’s featured on Snoop Dogg aka Snoop Lion ‘s latest single, “Torn Apart.”
Below, enjoy behind-the-scenes photos from her playful Material Girl campaign shoot in London, as well as videos for “Facemelt” and “Torn Part.”
Watch: Rita Ora – “Facemelt” Music Video
Watch: Snoop Lion ft Rita Ora – “Torn Apart” Music Video
