‘X-Factor’ Celeb Shuffle: Kelly Rowland & Paulina Rubio Replace L.A. Reid & Britney Spears

Kelly Rowland, Paulino Rubio Join X-Factor

Kelly Rowland and Paulino Rubio Join X-Factor as Judges

The celebrity shakeup continues for talent competition shows — which seem to be more about the judges than contestants.

Kelly Rowland and Paulina Rubio are now in the mix, joining Demi Lovato and Simon Cowell on The X-Factor ‘s judging panel this fall .

The two stars replace L.A. Reid , who had been with the show since its first season, and Britney Spears , who departed after just one season.

Both Kelly and Paulina have held previous judge spots on The X-Factor UK and La Voz… México ( The Voice Mexico ) respectively.

While neither name seems like a much of a ratings draw, the move could be great for the former Destiny’s Child member’s career in the U.S. this year. And though Paulina is one of the most successful women in Latin pop music, she is obviously looking to widen her reach.

The announcement follows Christina Aguilera and Cee-Lo Green returning to The Voice after being replaced by Shakira and Usher , and Randy Jackson and Nicki Minaj leaving American Idol , with Mariah Carey and Keith Urban next to jump ship.

About the author  ⁄ theComplex

Editor-in-Chief at Sinuous Magazine, designer, and founder of NYC-based boutique design firm theComplex Media & Design. I've been designing for 13 years, writing on the internet for about the same, and I appear on radio and podcasts under the name "Lanae Mc'Levans." Photographer and overall geek who is passionate about art, music, politics, technology, fashion, and women's issues. A serial day-dreamer. Foul-mouthed. Opinionated.