Backed by a live band, the Top Dawg emcee also performed “Pay For It,” alongside labelmate Jay Rock.
During “i,” K-Dot busted out a few dance moves while donning black-out contacts and his hair half out in honor of the 20th Anniversary of Method Man‘s 1994 debut, Tical.
Produced by Rahki, the Isley Brothers-sampling track was released on September 23, 2014 as the first single from Kendrick’s highly-anticipated third studio album.
The song’s official video, directed by Alexandre Moors and the Little Homies (Dave Free and Kendrick), debuted last week, featuring a cameo from Ron Isley. Watch below.
“i” has so far charted in the U.S., Scotland, Belgium, New Zealand, Denmark, Canada, Australia and France.
In the U.S., it has peaked at #5 on US Rhythmic, #8 US Hot Rap Songs, #11 on US Hot R&B/Hip-Hop Songs, #31 on US Mainstream Top 40, and #39 on US Billboard Hot 100 charts.
Kendrick’s currently untitled project follows his acclaimed second studio album good kid, m.A.A.d city, which released on October 22, 2012 via Top Dawg Ent./Aftermath Entertainment/Interscope Records.
The LP debuted at #2 on the Billboard 200 chart, and sold 1,226,000 copies as of March 30, 2014.
Kendrick says that his new album will include a lot of “aggression and emotion…”. He further stated, “There was a lot left out of ‘Good Kid…’. It could have been a 30-track album. There are a few new [tracks] that can tie in with what I was talking about.”
He has also admitted that no guest artists have been chosen for the project as yet because he has “so much to say.”