Calgary Zoo 2012 Annual Report

Calgary Zoo’s New Annual Report is the First on Instagram

Calgary Zoo 2012 Annual Report

On Earth Day, Calgary Zoo and Trigger Communications released the first known annual report to be published on the popular photo service Instagram.

Straying from the typical report design mold, the environmentally-friendly 2012 report defies the norm — lengthy, paper-wasters that no one reads — bringing social media into the mix, or rather, mixing into the visitor conversation about the zoo that was already happening.

The report highlights the zoo’s special events, conservation research, cell phone recycling program, human resources initiatives, a bunch cute kiddies, and of course its beautiful wildlife.

Calgary Zoo 2012 Annual Report

Calgary Zoo 2012 Annual Report

Calgary Zoo 2012 Annual Report

Calgary Zoo 2012 Annual Report

Calgary Zoo 2012 Annual Report

Calgary Zoo 2012 Annual Report - 06

Calgary Zoo 2012 Annual Report

“The idea for the Instagram-based annual report came from a cre­ative insight that with a record 1.457 mil­lion peo­ple vis­it­ing the zoo in 2012, a record num­ber of images were posted on Instagram tagged #cal­gar­y­zoo. Our audi­ence was using the chan­nel – why shouldn’t we?

Conservation is inte­gral to the zoo’s vision and mis­sion, and last year we pro­duced its annual report on a sin­gle sheet of recy­cled newsprint. Going paper­less takes it a step further.”

Check out the full report on Instagram.

Clients: Lindsey Galloway and Laurie Skene, Calgary Zoo
Creative Director: Todd Blevins
Art Directors: Shauna Luedtke, Brian Allen
Designers: Teresa Leung, James Barry, Jonathan Herman
Copywriter: Jordon Lawson
Account Services: Jenessa O’Brien, Jill Dewes, Brittany Dusseldorp, Breana Baker

[spotted via designworklife.com]