Helmed by Jon Riera and MadRuk Entertainment, the clip tells a story of native boy who becomes a wrestling champion and a role model without the stereotypes.
“In North America we had pros like Chief Jay Youngblood and Wahoo McDaniel who were indigenous, but had to dress in headdress and tassels to compete,” ATCR’s Bear Witness told FADER. “The idea of the video was to show that connection we made to these people beyond stereotypes, but also to see an indigenous character make it, without needing the stereotype.”
ATCR has also announced a Summer tour, which will include stops in throughout Canada, as well as Portland, Seattle, New York, and Washington, D.C.
06/19 | Indian Beach | Fort McMurray, BC (FREE) 06/20 | Malkin Bowl | Vancouver, BC 06/23 | Neumos | Seattle, WA 06/24 | Doug Fir Lounge | Portland, OR 06/27 | Muscogee Creek Festival | Okmulgee, OK (FREE) 07/12 | PanAM Park – Echo Beach | Toronto, ON (FREE) 07/17 | GrassRoots Festival | Trumansburg, NY 07/18 | Aboriginal Pavilion – Fort York | Toronto, ON (FREE) 07/24 | Brandon Folk, Music & Arts Festival | Brandon, MB 07/31 – 08/02 | Osheaga Music & Arts Festival | Montreal, QC 08/07 | Indian Summer Showcase – Smithsonian Museum | Washington, DC (FREE) 08/12 | Parapan American Games – Nation Phillips Square | Toronto, ON (FREE) 08/15 | Up Fest | Sudbury, ON