Pepsi Michael Jackson "Live For Now" Campaign Can
Pepsi is resurrecting The King of Pop as a way to try to pump life into its declining brand, three years after his untimely passing and more than a quarter century after his landmark sponsorship deal to become the voice of the brand, according to The Wall Street Journal .
After an agreement with the late star’s estate, the company is planning to issue out a billion Pepsi cans with a silhouette of Michael as part of its newly launched Live For Now global marketing campaign. The can will feature a new logo as well as an illustration of Michael from his 1984 The Chase Pepsi commercial.
It has also been stated that Pepsi is prepping a 25th-anniversary campaign in the middle of the month commemorating the release of the singer’s 7th studio album Bad , which was released on August 31, 1987. The campaign will include a series of remixes from superstar DJs, like Skrillex and Diplo , along with exclusive tracks that will be accessed through a special Pepsi -can promotion where fans can scan a code with their phone to hear a song. Take a look at the full version of The Chase below:
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