Oscar nominee Pharrell Williams is the latest celebrity to ink a long-term partnership with Adidas, with the first products being released this summer.
Not only does Microsoft have a new CEO, Satya Nadella, the tech giant has tapped veteran Silicon Valley executive John W. Thompson to replace Bill Gates as its chairman this week.
Behind the scenes of the music industry there are a few powerful people who have huge influence on what we listen to, who makes the big time and who fades into obscurity.
As the outrage from Richard Sherman’s naysayers fades off, the Seahawks defensive back is estimated to earn up to $5 million in endorsements following his 15-second outburst last Sunday.
On April 2, Black Creatives and NBCUniversal’s Black Professional Alliance will host “Personal Social Branding for Professional Growth.”
The prediction that “most of Africa will be using smartphones in five years” is quickly becoming reality, with Intel’s new Yolo and a smartphone partnership between Microsoft and Huawei.
All out of better ideas, BlackBerry is hoping that celebrity partnerships may dig the brand out of the “red-headed step-child of smartphones” category, enlisting Alicia Keys as the company’s new Global Creative Director.
Beyoncé has a new campaign with Pepsi coming next year, which will not only feature her doing a few commercials — but a limited edition Pepsi can as well, in a new $50 million partnership between the pop star and beverage company.
Forbes has released their yearly list of the highest paid musicians and thanks to his successful headphones line, Dr. Dre holds the #1 spot on the list of 25. The hip-hop mogul reportedly earned an estimated $110 million during a scoring period that ran from May 2011 to May 2012.
Forbes Magazine has released their annual Hip-hop Cash Kings list, and Mr. NWA himself holds the #1 spot on the list. Even though he hasn’t released an album in over 10 years (he tells us at least four times a year that Detox is coming soon), Dr. Dre managed to make a total of $110 million last year.
Jennifer Lopez has been listed as #1 on Forbes Magazine’s yearly Celebrity 100 list for the first time in her career. Over the last 12 months, she has received a total of $52 million in earnings
Pepsi is resurrecting The King of Pop as a way to try to pump life into its declining brand, three years after his untimely passing and more than a quarter century after his landmark sponsorship deal to become the voice of the brand.
Although it has being reported that it may take years for RIM (the makers of BlackBerry) to bounce back–at this morning’s BlackBerry Jam conference, the company showed us that we may not be able to completely count them out.
Say what you want about him, but he knows how to make money, and spend it as well. Who am I talking about, you ask? Diddy, of course! The multi-hat wearing man has been named the top earning hip-hop mogul according to Forbes.
Cory Booker, mayor of Newark, NJ, is proving his understanding of social media’s power. He’s launched Newark Jobs Connect on the TweetMyJobs platform—an innovative jobs initiative to help match Newark job-seekers with employers.
For NV Magazine’s latest issue entitled “Rising to the Top,” the urban professional magazine delves into what it takes to be successful.
Montreal’s Under Pressure is putting the pressure on Chevrolet to do right by the art it uses for advertising campaigns.