Miley Cyrus’ VMAs Performance Earns Gains on Social Media & Sales

Miley Cyrus may be getting a lot of mixed responses for her performance at the 2013 VMAs this past Sunday, but it’s actually working in her favor. The singer will benefit in both sales and social areas.

Miley’s performance with Robin Thicke garnered 306,100 tweets per minute during the original airing of the show, which is 207,793 more than the 98,307 average of tweets per minute as last years show.

Justin Timberlake’s performance on the show was the second-most tweeted moment of the VMAs with 219,800 tweets per minute.

Ms. Cyrus’ official Facebook page also earned 50,000 new Facebook page likes on Sunday, which was up from the 30,000 she earned on Saturday, while Justin Timberlake earned 122,000 new page likes on Sunday, which is close to five times the number of likes he earned on Saturday.

While “ We Can’t Stop “ will likely see a slight dip in download sales for the week ending August 25, 2013, it is expected to perk up the following week and may gain 10% to 20% in the frame that ends September 1, 2013.

Focus now shifts to the new single “ Wrecking Ball ,” which was released late Saturday night as part of the Banger z pre-order package . Sources suggest that it moved around 80,000 to 90,000 copies in less than two full days on sale.

It’s quite possible that Ms. Cyrus will end up with two songs in the Top 20 on this week’s Digital Songs chart.

The two-and-a-half hour show averaged 10.1 million viewers according to Nielsen, which was a 66% gain from last year’s total of 6.1 million. The most-watched VMAs telecast remains 2011’s installment, which pulled in a total of 12.4 million viewers.

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