Advertising & Humor: Autodrop Liquorice Gives Us The Giggles With New ‘First Aid’ Campaign

Autodrop Liquorice: First Aid, Chest Compression

Well-known for its humorous advertising antics, Holland’s “bad boy liquorice brand,” Autodrop Liquorice has a new print campaign that has consumers laughing. Created by DDB Amsterdam , which just won a SXSW Interactive Award for its work on Philips “Obsessed with Sound” campaign, the ads remind us of what we wish our high school first aid posters looked like.

Giving instructions on how to stop someone else from selfishly enjoying a piece of Autodrop while you have none, each ad demonstrates how to turn life saving first aid techniques into twisted, hilarious means of getting the candy out of their mouth and into yours. Gross, but we like it.

“you jus got kicked in yo CHESSSSST”

Autodrop Liquorice: First Aid, Heimlich Manoeuvre

Autodrop Liquorice: First Aid, Mouth to Mouth


Advertising Agency: DDB, Amsterdam, Netherlands
Art Director: Nils Taildeman
Copywriter: Menno Schipper
Published: March 2012


Share This!