Claro’s Simple & Effective Anti-Texting and Driving Campaign

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Claro Anti-Texting and Driving Campaign by Oglivy Brasil

Claro Anti-Texting and Driving Campaign by Oglivy Brasil

Claro , the largest mobile phone network in the Americas, sought the expertise of Ogilvy ‘s Sao Paolo branch for this clever anti-texting and driving print campaign. Using lightly textured, manipulated typography as a road on a solid background and small imagery, the ad creative cleanly conveys its message:

“One letter is all it takes
Don’t text and drive”

Claro Anti-Texting and Driving Campaign by Oglivy Brasil

Claro Anti-Texting and Driving Campaign by Oglivy Brasil

Claro Anti-Texting and Driving Campaign by Oglivy Brasil

Claro Anti-Texting and Driving Campaign by Oglivy Brasil

Credits

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani

thanks adsoftheworld.com