Claro , the largest mobile phone network in the Americas, sought the expertise of Ogilvy ‘s Sao Paolo branch for this clever anti-texting and driving print campaign. Using lightly textured, manipulated typography as a road on a solid background and small imagery, the ad creative cleanly conveys its message:
“One letter is all it takes
Don’t text and drive”
Credits
Advertising Agency:
Ogilvy, Sao Paulo, Brazil
Chief Creative Officer:
Anselmo Ramos
Creative Directors:
Claudio Lima, Andre Kirkelis
Copywriter:
Hugo Veiga
Art Director:
Diego Machado
Illustrators:
Diego Machado, Fullframe Filmes
Account Executives:
Valeria Barone, Camila Porto
Other credits:
Luiz Monteleone, Magda Rigoni Cani