Advertising: Coral Decora Paint 2012 Print Ads

Euro RSCG ‘s Sao Paulo, Brazil branch created this vibrant new print ad campaign for Brazilian paint brand Coral which released this month.

The adverts use paint-formed objects to illustrate two new colors: Royal Gold , which creates a crown and Parisan Purple , which creates the Eiffel Tower.

The idea is similar to Levis Paint ‘s Fashion For Walls print ad created by Belgium ad agency TBWA and even more similar to Valspar Paint ‘s 2009 campaign, coincidentally created by Euro RSCG Chicago.

Coral Decor Paint - Parisian Purple Print Advertisement

Coral Decor Paint - Parisian Purple Print Advertisement: Royal Gold and a further 2.015 colors.

Coral Decor Paint - Royal Gold Print Advertisement

Coral Decor Paint - Royal Gold Print Advertisement - "Royal Gold and a further 2.015 colors"

Credits

Executive Creative Director: Marcelo Bresciani
Creative Director: Marcelo Bresciani
Copywriter: Monica Zimmermannn
Art Director: Thiago Rocha
Photographer: Pict Studio / Getty Images
Art Buyer: Paula Rinaldi
Account Supervisor: Solange Jovino
Account Manager: Daniela Pistone
Operation Director: Gilmar Souza

thanks adsoftheworld.com

About the author  ⁄ theComplex

Editor-in-Chief at Sinuous Magazine, designer, and founder of NYC-based boutique design firm theComplex Media & Design. I've been designing for 14 years, writing on the internet for about the same, and I appear on radio and podcasts under the name "Lanaé Mc'Levans." Photographer and overall geek who is passionate about art, music, technology, fashion, and women's issues. A serial day-dreamer. Foul-mouthed. Opinionated.