“For this Menswear campaign, I wanted to capture a moment of love,” said Balmain Creative Director Olivier Rousteing . “Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”Hair for the shoot is styled by Bob Recine , with makeup by Lucia Pieroni and nails by Christina Zuleta . The campaign is art directed by KiDS , led by Pascal Dangin .