Joan Smalls’ Artistic/Sci-Fi Missoni Campaign by Viviane Sassen
Okay, keeping up with Joan Smalls this Summer has officially become exhausting. The supermodel seems to be churning out work every other day.
The Puerto Rican fashion phenom is surrounded by abstract sculptures while posing against stone ruins wearing the collection’s artistic eyewear and rich, earthy toned dresses, skirts and coats. From Missoni:
“Cut-outs of forms and colours expand and exalt the identity of the Missoni woman, transforming her into the adventurous character from a sci-fi cartoon or a Futurist figure in the style of Balla or Depero. This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic, is both real and dream-like.
Angela Missoni has collaborated with photographer and artist Viviane Sassen and with Studio M/M Paris for art direction, conceiving a version of a world advanced in time: like a daydream in the year 2970 that symobolises the aspirations, energy and highly imaginative vitality of the Missoni language.
Sassen has depicted this as a pictorial futurama, an ironic and surreal collage of natural and digital, bold colours and surfaces clearly standing out in space, ironically developing the palette, cuts, textures, patters and geometric patchworks of the collection.”
Enjoy more campaign photos and behind-the-scenes video from shoot below!