The 18-piece collection, which officially launches today at market to hit stores for spring, is a joint venture with Michael Glasser, who is the brains behind 7 For All Mankind, Citizens of Humanity, and Rich & Skinny.
Previously, the singer-songwriter, fashion designer and fashion icon has successfully launched L.A.M.B., Harajuku Lovers and multiple licensing deals in the fashion industry.
“What’s so great about DWP for me is it’s different from anything I’ve ever done, working in L.A. and having the factory right here.
With L.A.M.B., we have so many categories within the collection and you have different factories that do specific things, so you are a little detached.… The actual designs are very simple because it’s all about everyday wear. So that’s different and new.”
The line features pants in leather-like fabric and camouflage and snakeskin prints — named the Gwen, Drew and Leah, and is filled out with loose-fitting tanks, motorcycle vests and cropped tees in bright colors and patterns. Gwen went on to say:
“I was trying to get all the basics. Michael nailed the bottoms. For tops, I was trying to think about what I wear besides a tank top. I love cuffed-up sleeves, tops that are long in front and short in back. And we did a jumpsuit and a dress to fill in the gaps.”
DWP is just one in a short string of projects for the singer which also features a Harajuku Lovers fragrance and a 52-episode cartoon, collaborations with OPI and Burton, an e-commerce launch for L.A.M.B. and a potential new music project. The DWP line prices range from $80 amd $130.