Justin Timberlake – JT Superfans (Behind The Scenes)

Watch: Funny Behind the Scenes of Justin Timberlake’s Target Commercial

Justin Timberlake - JT Superfans (Behind The Scenes)

The promo machine for Justin Timberlake ‘s third album The 20/20 Experience is undoubtedly strong and genuine.

For his Target commercial spot, which features 20 fans singing Mirror ,” the singer takes gives us a behind the scenes look at their reactions to unexpectedly meeting him in the middle of their pitchy renditions. Screaming, crying, even cursing ensued… too cute!

Watch: Justin Timberlake – JT Superfans (Behind The Scenes)

JT’s strong branding has paid off, garnering the musician the strongest debut for a male artist since 2010 with sales of 968,000 copies in its first week.

The pay off has worked for Target as well, who exclusively sold the deluxe version of the album and is the #2 retailer of the album behind iTunes .

[spotted via latimes.com ]