Well, the months of promo worked wonders for BET‘s Being Mary Jane, which aired late Tuesday night and brought in 4 million viewers and a 2.0 rating with adults 18-49.
The movie/pilot, which will become a full series in January 2014, became the night’s highest rated cable TV program.
It was also the second highest rated showing on all of TV, behind NBC’s America’s Got Talent in the same target demographic (adults 18-49).
Not only was the conversation about the film positive on social, those who missed the original airing were excited to catch the re-run on the following night. And people who missed both airings are hoping it will be on again soon.
I love #BeingMaryJane… Gabrielle is a phenomenal actress…
— 《★》dreAm shAde 《★》 (@Am_A_Beast365) July 4, 2013
— Ashani (@ItsAshaniR) July 4, 2013
Starring Gabrielle Union, Being Mary Jane was created by the producers of The Game and romantic comedy Jumping The Broom, husband-and-wife duo director Salim Akil and Mara Brock Akil.
Speaking of The Game, the show has ended its mid-season break and came in as the second highest-rated cable TV show, with a 1.7 rating among adults 18-49 and drawing 3.6 million viewers.
Both shows follow the 7.8 million viewers and new social media records set by the 2013 BET Awards.