Serving as the official second single to his forthcoming album X, the video for the song opens with a harrowing statement:
“Every two hours in America today a child dies of a gunshot wound. Unity is what we are afraid of so fear is insanity, lets love each other.”
A love story fused with remnants of Jon B‘s 1998 hit “They Don’t Know,” the song’s overflowing with a nostalgic ’90s R&B vibe.
In the video, set amid Compton, LA’s swirling gang violence, Chris’ heart-warming message of love unites Bloods with Crips:
“I shot it in the hood, I went to the 60s. I went to Cedar block. It’s both worlds, it’s bringing both words together in the video trying to uplift the poverty side of the community and just showing them where I’m from.”
Scenes of Chris’ West Coast-style dance routine, flanked by projections of various Aaliyah music videos, are interspersed with the star hanging out with local kids.
As one of CB’s most personal set of visuals, the video concludes with a “rest in peace” for his slain friend Michael “Lil Frogg” Reshard, an up-and-coming Compton rapper who was killed in front of a liquor store earlier this year, and a thank you to Aaliyah.
Watch: Chris Brown “Don’t Think They Know” ft Aaliyah Official Music Video
Chris’ sixth studio album X, which is set to release on July 16, 2013, includes collaborations with Bellinger, Danja, Diplo, Kendrick Lamar, Nicki Minaj, Pharrell, Rihanna, Roccstar, Timbaland, and Wiz Khalifa.
The album and new single are preceded by lead single “Fine China,” which released April 2, 2013, and peaked at #31 on the Billboard Hot 100, #30 on Pop Songs, and #10 on Hot R&B/Hip-Hop Songs.