“Spring Fashion in Full Bloom” for W Magazine‘s stunning March 2013 issue, starring supermodels Kate Moss, Lara Stone, and Natalia Vodianova.
Shot by legendary photography team, Mert and Marcus, the beauties are adorned in vibrant silk kimono-esque pieces and floral headwear by stylist Edward Enninful, who creates a high-fashion tribute to geisha-influenced Spring 2013 runway looks from Prada and Pucci.
The glossy’s Chief Editor, Stefano Tonchi, sums up the cover story in his Editor’s Letter:
“As I was editing the images for the March issue that were hanging on the walls of the W art department, I thought of a quote by the late Diana Vreeland about fashion and the power of the imagination.
I had trouble recalling the exact words, so I called my friend Alexander Vreeland, who is working on a book about his grandmother’s famous maxims, and asked for help. I promptly received an e-mail— though I’d like to pretend it was one of Ms. Vreeland’s memos, beamed from the afterworld.
“We live only through our dreams and our imagination,” it read. “If it is not there in fashion, fantasize it. Fashion must be the most intoxicating release from the banality of the world.”
And so, for this big fashion issue, our team of editors, photographers, writers, stylists, makeup artists, and hairdressers took the most exciting ideas from the runways one step beyond.”
W’s March 2013 issue will be available on newsstands on February 19th. Enjoy more covers and spreads from the gorgeous issue below.
images via photoshoot, models.com