I have some wonderful and exciting news for all of you Beyhive members out there. It has been announced that Beyoncé has a new campaign with Pepsi coming next year, which will not only feature her doing a few commercials — but a limited edition Pepsi can as well, in a new partnership between the pop star and beverage company.
The cans will first make their debut in Europe before moving on to the US.
The campaign will also coincide with a blitz of promotion for her next album, which is also set to be released next year. Take a look at what the singer had to say about the upcoming campaign below:
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé‘s fee and what Pepsi calls a creative content development fund. Thoughts?