Beyoncé & Pepsi Partner for New Campaign Beginning in 2013
I have some wonderful and exciting news for all of you Beyhive members out there. It has been announced that Beyoncé has a new campaign with Pepsi coming next year, which will not only feature her doing a few commercials — but a limited edition Pepsi can as well, in a new partnership between the pop star and beverage company.
The cans will first make their debut in Europe before moving on to the US.
Beyoncé’s New Pepsi Can Design
The campaign will also coincide with a blitz of promotion for her next album, which is also set to be released next year. Take a look at what the singer had to say about the upcoming campaign below:
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé‘s fee and what Pepsi calls a creative content development fund. Thoughts?
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