On Monday, October 22, 2012, Taylor Swift released her fourth studio album Red. Interestingly, within that day — and that day alone, the album sold over 500,000 copies. Of that total, a record opening 160,000 copies sold via Target, which scored exclusive rights to the album’s deluxe version. Including three additional songs and three remixes, that version is expected to sell over one million units by next week.
The album also made big moves on iTunes, where the album reportedly accounted for nearly half of all units sold on Red‘s first day of availability. The projected first-day sales of Red along with full-week estimates from industry prognosticators point that the album will debut at #1 with sales of over one million.
This will mark Swfit‘s second album to debut at #1 with over a million copies sold in its first week (Speak Now sold 1,047,000 in its debut week), as well as her third album to debut at the #1 spot overall.
The last album to debut with over one million copies in its first week was Lady Gaga‘s Born This Way, which sold exactly 1.108 million.
Swift‘s Red will be the 18th album in the Nielsen era to reach that magical seven-figure threshold. Take a look at the other acts to sale over one million units twice in their first week below:
Backstreet Boys – Millenium May 18, 1999 (1.1 million)
Backstreet Boys – Black & Blue November 21, 2000 (1.6 million)
‘N Sync – No Strings Attached March 21, 2000 (2.4 million)
‘N Sync – Celebrity July 24, 2001 (1.8 million)
Eminem – The Marshall Mathers LP May 23, 2000 (1.76 million)
Eminem – The Eminem Show May 28, 2002 (1.3)
Also for those of you who care (which will probably be none of you) Britney Spears’ second studio album Oops…I Did It Again! debuted at #1 with sales of over 1.3 million! Stan mode activated!
Watch: Taylor Swift – “We Are Never Ever Getting Back Together” Official Video