Disney Partners with Barneys New York for “Electric Holiday” Campaign
Disney and Barneys New York have teamed up for a very interesting and head turning (in a good way) advertising campaign for the holiday season.
Called the Electric Holiday, Disney stars Minnie Mouse, Goofy Goof, and Daisy Duck have not only managed to get taller and slimmer, but they even wear designs by big name designers.
Set to be officially unveiled to the public on November 14th, the campaign will feature a 3D electric light show, and a short film featuring the mentioned stars along with Cruella de Vil, Princess Tiana, Mickey Mouse and my personal favorite and fairest of them all Snow White!!!
Barneys will offer an exclusive limited collection of holiday items at Chelsea Passage, select Barneys stores and barneys.com.
The collection will include several collectible Vinylmation figures designed by Paul Smith and Diane von Furstenberg, and Mickey Mouse ears from Rag & Bone and L’Wren Scott. Small and simple gifts such as ornaments, sweets and children’s toys, will also be available. 25% of all proceeds will be donated to charity.
Take a look at the pictures below, which features Minnie in Lanvin, Daisy in Dolce & Gabbana, and Goofy in Balmain, and also take a look at what the other characters will be wearing in the film:
Minnie – Alber Elbaz for Lanvin
Mickey– Nicolas Ghesquière for Balenciaga
Goofy – Olivier Rousteing for Balmain
Daisy – Dolce & Gabbana
Cruella de Vil – Rick Owens
Princess Tiana – Proenza Schouler
Snow White – Peter Copping for Nina Ricci