The Hangover and Community‘s Ken Jeong stars in Coca-Cola‘s new tv spot for Coke Zero entitled Say It Again, which debuted during Sunday night’s BET Awards.
In the commercial, the comedic actor refuses to be confined by words like “or” that force you to make a choice. He prefers “and,” as in Real Coke Taste and Zero Calories. Suddenly inspired by his can of Coke Zero, he breaks into a little James Brown footwork, hits us with the robot, then channels Michael Jackson while he sings the ’70s classic “War (What Is It Good For?)” — substituting the word “War” with “or.”
Watch Coke Zero – Say It Again
“Ken Jeong is a refreshing, rising star, much like the role Coke Zero plays in our expansive portfolio of low and no-calorie beverages,” said Katie Bayne, President and General Manager, Sparkling Beverages, Coca-Cola North America. “Coke Zero exists to fulfill people’s thirst for great tasting refreshment while keeping calories in-check. Staying true to that promise has made it one of our most popular brands.”
This new commercial is the latest tactic in a sustained, expanding marketing effort behind Coke Zero. This year alone, the brand starred on the court at NCAA March Madness and had a supporting role with the Hollywood heavyweight Battleship.
“Coke Zero shows what it means to ‘Enjoy Everything’ by being everywhere people want to be,” said Bayne. “This new Coke Zero commercial with one of entertainment’s hottest talents, is one of the many ways we continue to ramp up our focus on great tasting low and no calorie beverages.”