Muhammad Ali stars in a new Core Values campaign for Louis Vuitton, which will launch in magazines and newspapers on June 14th in 60 countries. The 70-year-old retired boxing champ is photographed with his adorable three-year-old grandson Curtis Muhammad Conway Jr. by famed photographer Annie Leibovitz.
Curtis, the son of Ali‘s daughter Laila and her former NFL husband Curtis Conway, already possess that Ali star-quality, as he holds a confident stance and sports a pair of large boxing gloves. The awe-inspiring image almost makes the $1,525 Keepall logo bag beside Ali and Curtis fade into the background, making this fashion ad one of the most memorable we’ve seen for a long time.
Apparently, Ali personally requested that his grandson be featured in the ad with him. “The two share a special bond,” says Lonnie Ali, the boxer’s wife. “Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him.”