Italian alcoholic beverage brand Averna has released a sensual and simple new print advertisement for its Averna Cream liqueur entitled Kiss.
Designed by Saatchi & Saatchi in Milan, the ad uses a close-up photography of two people kissing — one white, one black — to convey the drink’s ingredients: “50% black Amaro, 50% white Cream. 100% pleasure.”
The image composition displays just enough of the mouths, giving the additional appearance of women’s bodies held against each other. The textures of the skin create a very raw, but polished look to the creative.
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About Averna Cream
“A unique and completely new product. Easy to drink and suitable on many occasions. Whether at home or out,Averna Cream is perfect for those who seek to experience the smooth and deliciously sweet taste of cream blendedwith the unmistakable bittersweek taste of amaro averna. It can be served as anaperitif over a couple of ice cubes, as anafter dinner or as a tantalizing frozen shot on nights out.”
- Advertising Agency: Saatchi & Saatchi, Milan, Italy
- Executive Creative Director: Agostino Toscana
- Art Director: Micaela Trani
- Copywriter: Antonio Gigliotti
- Photographer: Winkler+Noah