As we promised, Little Dragon has been tapped by Absolut for a cinematic new commercial spot/music video for the vodka brand’s new drink, Absolut Punch. LD‘s Absolut collab follows Swedish House Mafia‘s musical partnership for Absolut Greyhound.
The video features the Swedish electro-soul group’s new song “Sunshine,” which is available now on iTunes. This is especially exciting to those of us who keep LD‘s Ritual Union on repeat.
“We’re adding music to mixology, and making hit tracks to go with our hit cocktails,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “We always expect our consumers to remember the taste of a perfect cocktail. Now they are going to remember what it sounds like.”
Filmed in a desert as the earth trembles and storm clouds and darkness dominate the sunshine, the video features just enough product placement for Absolut‘s new ”fruity, fizzy, summer-perfect cocktail.” It’s also not hard to notice how the group’s lead Yukimi Nagano has never looked more stunning!
We’ll be keeping our eye out for who directed these stellar visuals but enjoy them for yourself below.
Watch: Absolut Vodka & Little Dragon Collaborate for “Sunshine”
“You are my sunbeam when skies are dark.”