Diggy Simmons just premiered his video for “4 Letter Word,” directed by ATL’s Phil the God, who’s behind the rapper’s previous videos “Copy Paste,” “What They Been Waiting For,” “Made You Look” and “Shook Ones.”
Written by Diggy, Brian Cohen, Jacob Lutrell, Chris Llewellyn, and John Maultsby, the Soundz-produced track serves as the newest single from the 17-year-old’s debut album Unexpected Arrival (iTunes / Amazon).
The budding love story visuals show Diggy struggling to hold onto a relationship with his lady (played by Axe Owens), despite her parents disapproval. And because she’s about to move, the two decide to runaway together… que cuuuuuuuute! Enjoy the video and some behind the scenes footage below.