Swedish vodka brand Absolut has teamed up with electro-house band Swedish House Mafia to deliver a thrilling, futuristic tv spot for its newest mixed-drink, Absolut Greyhound . Made just for Absolut , the band’s intense rhythmic house track, “Greyhound” is available now on iTunes .

“We’re adding music to mixology, and making hit tracks to go with our hit cocktails,” says Jonas Tåhlin , Vice President Global Marketing at The Absolut Company . “We always expect our consumers to remember the taste of a perfect cocktail. Now they are going to remember what it sounds like.”

Created by TBWA/Chiat/Day and directed by Carl Erik Rinsch ( The Gift ), the commercial—set as a desert masquerade ball—is quite the brilliant visual journey that keeps you watching to the very end.

Swedish House Mafia ‘s three DJs Axwell , Steve Angello , and Sebastian Ingrosso engage in a little friendly competition—racing as three robotic greyhounds. Actually, I’m surprised PETA hasn’t loaded up the complaint wagon on this. Anyhoo…

Meanwhile, high-fashion spectators eagerly await the victor and sip the one-part vodka, three-parts grapefruit beverage. When one DJ/dog (in yellow) trips up his the others with some special effects, it causes the DJ/dog in blue to fall and tumble but he regains his footing and all three finish strong.

Absolut has also commissioned Swedish electro-soul group Little Dragon and British alternative pop artist Dan Black to pen Absolut cocktail-inspired tracks over the coming months, so we’re excited to see and hear what’s coming next! Enjoy the full-length Absolut Greyhound commercial/music video below.

Watch

Watch the ‘Absolut Greyhound’ Commercial [FULL VERSION]

Credits

• Agency: TBWA/Chiat/Day
• CCO: Mark Figliulo
• Client: Absolut
• Global Creative Director: Sue Anderson
• Creative Director: Hoj Jomehri
• Art Director: Hoj Jomehri; Jin Park
• Writer: Sue Anderson
• Head Of Production: Robert Valdes
• Senior Producer: Jennifer McKenzie
• Producer: Nalina Baratz
• Prod. Co.: RSA
• Director: Carl Erik Rinsch
• Exec. Producer: Marjie Abrahams
• Line Producer: Betsy Blakemore
• DOP: Claudio Miranda
• Production Design: Paul Martin
• 1st Assistant Director: Michael Salven
• Editorial: Lost Planet
• Editor: Bruce Herrman
• Exec. Producer: Krystn Wagenberg
• Assistant Editor: Eli Beck-Gifford
• Assistant Editor: Jacks Genaga
• Assistant Editor: Al Lacorazza
• Producer: Marcia Wigley
• EFX: Home Studio
• Telecine: CO3
• Audio Mix: Heard City; Philip Loeb
• Sound Design: Richard Devine

thanks creativity-online.com

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