Apparently Beyoncé is that client from hell we designers have the “luck” of running into every now and then.
In need of some branding help, she’s reached out for advertising agencies to take on her her website — which is a glorified blog.
It doesn’t quite highlight everything the singer has accomplished and she acknowledges it.
“Beyoncé herself hates the website because she doesn’t think that it looks like who she is as an artist, someone who likes fashion and art and photography and travel…” says an AdAge source.
She wants the site to be more “daring and forward-thinking.”
“Just gimme a new website — by yesterday.”
The problem of course is the deadline, 48 hours. What can be done in 48 hours? About as much of the full-length album she can finish in 48 hours… make that a quality album.
Even if the end result is a beautifully designed website, it won’t accomplish what she’s asking for. Beyoncé doesn’t need a pretty website; she needs an effective and engaging one.
As designers and marketers, we’re a little insulted. The agencies she’s requesting bids from are more than likely staffed with directors and designers that have devoted their lives as well as their massive student loan debt to the very medium she thinks can be easily tackled in two days.
We are students for life in this field and apparently we’re the only ones that appreciate that.
The rebranding that Beyoncé needs will take as much time and attention as her concerts. The same effort will need to be put into her social channels which may as well be non-existent.
Her Facebook is nothing but promotion while her Twitter page has ZERO tweets but over 2 million eager fans.
Where is the woman that likes fashion and art and photography and travel? She’s requesting ridiculousness, maybe it’s the pregnancy?