PUMA takes us behind the scenes of their new commercial for their fragrance, PUMA Jam featuring Jamaican sprinter and “fastest man in the world,” Usain Bolt. The line of fresh and sporty summer fragrances for men and women will officially launch in June 2011.
The behind the scenes of the commercial — “Jamaica Time,” directed by Chris Robinson, gives us an inside look at equipment used — like a circular crane, some green screen and Usain Bolt “jamming” with model Trishauna Clarke. You’ll see everything that goes into the campaign including artwork, film direction, and production set up and more.
Puma has removed all of the BTS video footage but here’s the actually tv spot for Jam.
Puma Jam! For Him has notes of salty surf, green pineapple, cardamom, tropical woods. Puma Jam! For Her is a fruity floral fragrance with bergamot, pineapple, lime, blackcurrant, peach blossom, rose, jasmine, freesia and juniper wood.
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